Dear Borders,
If you are truly serious about selling eReaders in your store, I suggest you put functional examples on display so the prospective customer can feel it and see how it works. I have never found a functioning Sony eReader in any of your stores over the—what—2 or 3 years in which you've been selling them. When I have seen a Sony eReader, it has not worked. That does not give me confidence that it would work (for long) once I got it home.
Just last week I was in one of your stores and went to the new eReader Center hoping to give the Kobo a test run. While there were many Kobo boxes on display, none of them seemed to contain a Kobo—not even the box labeled "Display Sample".
Dudes, Kindles—you know, the eReaders that used to be available only online—can now be picked up and handled in Target. While it is probably a good business idea for you to carry more than one type of eReader, a better one would be to have them available for comparison.
No love,
Natalie
Amen. I'm not sure what's going on with that, but I've always been amazed at Borders' laxity on that front. Are you guys trying to sell this thing or what?
ReplyDeleteAnd wow...didn't know Kindle had gone bricks-and-mortar. Good to know!
Kindle will soon be in Staples also.
ReplyDelete